Bringing Fraymeworks to life has been equal parts hard work and pure joy — the kind of project that doesn't feel like work because you can't stop talking about it to anyone who will listen. That's still true. We're obsessed with this thing, and we think you will be too. 

Bringing their ideas and business skills to this new venture are Brooke Pratt and Beth Snyder. We've been friends for years, and between the two of us we've built several wholesale gift and consumer businesses. All rooted in a shared love of craft, design, and making things delight the customer. 

Fraymeworks started the way so many small businesses do: with the thought “there must be a better way!” A lifelong crafter, tinkerer and entrepreneur, Brooke invented the sturdy frame that doubles as a finished needlepoint display, and turned to Beth for help in scaling production. We work with a factory that makes our frames and bag tags overseas, but you’ll still find Brooke at the Saint Louis Made maker lab trying new ideas and making crafts.